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If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Wrong.
In a customer satisfaction study of 10 major industries, an average of 72% of respondents indicated that they were highly satisfied with the products or services received. Yet 88% of the customers surveyed said that they were willing to switch providers for any reason!

A logo is the most visible graphical representation of a company. It provides an anchor for the visual elements in all of your other marketing materials, and when associated with an excellent product or service, it can carry goodwill and brand awareness. Conversely, if your logo has low brand recognition or a dated look, it’s time to consider a redesign.

When designing any marketing communication, it’s important to stay on the lookout for tips to help with the design, the list, the offer, and the CTA...

Your mailing list is the lifeblood of your marketing efforts. How much time do you spend maintaining it?

Once your print project comes off the press, it may not be finished—not yet. It might need that extra finishing touch. Let’s look at three reasons you might want to add a coating before your project goes “live” into the hands of your target audience...

Two of the most important decisions in any print marketing campaign are color and typography. When combined in an appealing way, color and typography interact to create a lasting visual impact, reinforcing recognition and strengthening brand identity....

Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask...

If marketing experts know one thing, it’s that consistency and repetition build brand awareness. That means keeping your brand images, messaging, and marketing themes consistent across multiple channels...

According to the Direct Marketing Association, nearly two-thirds of marketers are using multichannel marketing...

We all know that print-to-mobile marketing is critical to reaching your target audience, but new research from Pew Internet shows why it is more important than ever...

Online and email marketing are great tools for reaching specific customers, at specific times, with specific types of messages. But print remains the bedrock of any great marketing campaign...

Analyzing the positive elements of marketing campaigns can help you develop a “to do” list for achieving maximum results. But it’s good to look at the things to do sometimes too. This way, you don’t unintentionally undermine the positive steps you’re taking...

Direct mail remains one of the most effective ways to market your products and services. Making your direct mail the best it can be starts with having the right mailing list...

As marketers know all too well, not every response leads to a sale. In fact, many leads from even the best print campaigns fall through the cracks because the respondent might be interested enough to make a phone call, attend a seminar, or visit a website, but not yet be ready to buy. If that happens, don’t assume that’s a dead lead. It’s probably not. That’s where lead nurturing comes in...

These days, the name of the game is customer acquisition. According to a recent media usage survey, marketers are more focused on customer acquisition than they have been in the past. Although marketers are still investing in customer retention, higher percentages are planning to increase their budgets for customer acquisition this year...

Want to get attention? Go big. It’s easy to get so focused on all those smaller-format projects like direct mail, marketing collateral, and newsletters that you forget the whole world of marketing opportunity beyond what lands on the desk...