How to Evolve as a Marketer
Posted on 05/21/2012
Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology.
How well adapted is your marketing strategy to the consumer, whose tech-heavy environment changes daily?
The key to keeping your business relevant, and to stay in the public conversation, is to modify your tactics as consumers and the market changes. Keep reading for our thoughts on how your business’s marketing strategy can keep evolving and keep converting leads.
Print, and Then Some
People respond immediately to printed marketing materials, and they tend to make a greater impression. And lately, people spend so much time online that printed items such as flyers and direct mail pieces command their attention.
Think of recipients’ receptivity to print as the Digital Overload Effect. Targeted leads tune out digital advertisements now because the web is flooded with them. So think twice before investing in pay-per-click and instead consider a campaign consumers can really get their hands on.
Back when marketing was simple, reaching out to your customers was the only rule of the day. But with the advent of social media came a new necessity in marketing. Not only does your business need to reach out, you have to be interesting enough that customers want to respond to you.
Get customers to talk back on social media through LinkedIn, Facebook or blogging. If the content your business creates is compelling and relevant, customers and targeted leads will respond favorably to your bid for conversation. Before, marketers did all the talking. Now it’s a two-way conversation.
Hands down, a solid website is crucial to your business’s adaptation to marketing and technology’s changes. And until very recently, that was enough. But nearly all of your leads have smartphones now. You know what that means. You need a mobile website.
You can take your mobile marketing strategy one step further to really get ahead of competitors. Accommodate and cater to consumers with mobile phones by printing QR codes on marketing materials. Your response rates will increase and prospects will be delighted to connect with a marketer who finally understands mobile’s prevalence in his or her life.
Focus on being flexible in your marketing strategy so that your business can quickly adopt these and other advanced marketing techniques. How have your business’s marketing tactics changed in the last few years?